“Reciprocity” Breaks Things
It’s nobody’s fault, and it’s obvious how it happened. In a marketplace like IP, it’s natural that strong personal relationships are built and maintained, and so to some extent it’s a natural consequence. It even has a professional sounding name: “Reciprocity”. But there’s no getting away from the fact that, at its core, what it […]
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Why IP service providers should not charge urgency fees
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Don’t use a supplier who puts you first
It’s on the tip of almost every corporate tongue: “We always put our customers first”. It’s one of those corporatisms which sounds great, but is really quite flawed. If they put you first, just because you place business with them, then all that means is that their motives are selfish. They’re selecting and favouring people […]
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